Feel Good producer Objective Fiction is setting up a permanent US based operation.

Hannah Mackay, previously Objective Fiction’s Head of Scripted, will be relocating to Los Angeles to take up the role of Senior Vice President: Objective Fiction America with immediate effect.

Mackay will be focussing on North American original commissions, alongside US/UK co-productions. This will complement Objective Fiction’s current slate of US developments which include a new project  from Feel Good creator and star Mae Martin (for Netflix); The Hook, by Neil Forsyth and John Niven and Designer Spy by Kevin Cecil and Andy Riley, (both for AMC Studios); Witless a co-production with Funny or Die for CBS Studios, and a new female take on Peep Show for FX.

Objective Fiction’s new US office will also help to orchestrate the international growth of Tannadice Pictures, a label they established in 2020 with Guilt writer Neil Forsyth.

During her time at Objective, Hannah produced the final series of Peep Show in 2015, for which she was nominated for a BAFTA, Year of the Rabbit for Channel 4 and IFC in 2019, as well as serving as an Executive Producer on the first season of Feel Good in 2020. Prior to this, Hannah was script editor on Fresh Meat, as well as serving on three seasons of the Bafta-award winning Toast of London.

Objective Fiction, the Objective Media Group label launched by Ben Farrell in January 2016, has grown its output year on year with productions including Mae Martin’s multi-award winning critical success Feel Good, which returns to Netflix this year for a second series; Year of the Rabbit for Channel 4 and IFC; Roisin Conaty’s GameFace for Channel 4 and Hulu; the forthcoming Toast of Tinseltown for BBC One, and The Larkins for ITV.

Farrell said, “Opening an LA base is the logical creative evolution for Objective Fiction, based both on our current US projects and our ambition to grow our North American business. Hannah Mackay has been a key figure in our success thus far and I’m delighted she has agreed to lead this exciting new chapter for Objective Fiction.”

Mackay said, “I could not be more excited to be spearheading the next chapter in the story of Objective Fiction. Objective is one of the most beloved comedy brands in the UK, with a reputation for nurturing original voices with something distinctive and unusual to say. So I can’t wait to start evolving that brand yet further in the US and creating new work that builds on our previous successes.”

Objective Fiction America will be based alongside Objective Media Group America, within All3Media America.

Jon Creamer