Creative studio Ntropic has added directors Brian Williams and KAM (Katie McQuillan) to its London base.

“When we set out on this journey to launch the London office, we started thinking about the people that we want to partner with – people that make sense for the collaborative type of studio that we are building,” said Ntropic Founder and Chief Creative Officer Nate Robinson. “It’s people that are like-minded, with different styles but all very complementary to one another. Both Brian and Katie are egoless creatives who also have confident ideas about the stories they want to tell and are super passionate about what they do.”

KAM joins from The Mill and has worked on spots for EA SPORTS/FIFA, Irish e-commerce startup Haru, as well as her own short film “A-Z of NI”. At Ntropic, she will serve as both a Director and Art Director, helping to guide the studio’s overall creative vision. “I’m quite interested in raw filmmaking – really bringing a surreal aspect to something that’s rooted in reality,”’ says KAM. “I want to create something that feels new, fresh and different and I know my time at Ntropic will give me that opportunity.”

Williams originates from the world of graphic design, having worked on album covers (including U2’s Zooropa) before moving into becoming an advertising and short film director. At agency Dynamo, he worked on channel visuals for TG4, TV3 and the MTV Music Awards. Since then, he’s created campaigns for Toyota, Bridgestone, and Children in Need, cinematic stories for Jose Cuervo and high concept work for Rolls Royce.

“Creativity is the key of course,” says Williams. “That and finding creatives that trust me, which is why Ntropic is such a great fit. I come from a design background and I ran a company so I’m very good at working with a client to create a concept, then finding a creative solution that is both weird and wonderful.”

Williams and KAM’s announcement comes just as Ntropic opens its newest space located in Fitzrovia. “When you walk in, it feels like a very collaborative space,” says Robinson. “It’s inspiring and validates that we’re doing it right. It’s great to have a space that actually embodies what Ntropic is all about and allows us to do what we’re great at – whether it’s production, design/VFX, creative development, or anything else.”

Both Brian Williams and KAM are represented by Bec Cunningham.

Staff Reporter

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