Production house Not To Scale has launched its fourth production studio in Los Angeles.

The London based outfit already has offshoots in New York and Amsterdam. 

The new studio will “develop a diverse range of original content for TV, film, VR and AR platforms” and will be run by Executive Creative Director Richard Hickey. Hickey has experience in developing features both as an individual director and at studios such as Disney, Paramount and Sony, in addition to a background as a director and creative director of live action and animated commercials. 

Also joining the brand new studio for exclusive commercial representation in all territories is Oscar winning director John Kahrs who has worked as a Pixar/Disney animator and director of the shorts Paperman and June.

Dan O’Rourke, Founder and Executive Producer of Not To Scale, said: “Having already established a successful studio in New York, we wanted our LA studio to offer something different from the Not To Scale group. Richard and I both see a gap in the market for a more nimble independent film studio like Not To Scale to be based here and be absolutely focused on producing high quality original animated film content for brands, entertainment channels and movie-going audiences alike. It is a really exciting time for our business as a whole, and we know that the new studio will help us to navigate the great opportunities that are being borne out of the fast- changing content and communications landscape.”

Along with the studio launch, Not To Scale has also announced the signing of Bueno for commercials representation on the West Coast. Led by Bryan Shrednick and Millie Munro, Bueno will rep Not To Scale’s international roster to agencies and direct to brands for commercial work. 

Pictured: Dan O’Rourke (left) Richard Hickey (right)

Jon Creamer

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