Gravity Media, owner of Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment, has appointed former BT Sport executive Steve Norris as its new Director, Production and Content.

Norris was part of the launch team for BT Sport and previously worked at Asian sports channel Ten Sports (now Sony Ten).

During his career, he has worked alongside Gravity Media on several high-profile sporting productions including live tennis and cricket.

For the last seven years, he has served as Head of Commercial Sports Rights at BT Sport. He was a key player in the broadcaster’s multi-million pound acquisition of Premier League football rights in 2012 and also spearheaded several other high-profile deals, including for Ashes cricket, Premiership Rugby, European Rugby, FA Cup, multiple European football leagues, NBA, UFC and MotoGP. He was responsible for some of BT’s key strategic partnerships with the BBC and the FA, ESPN and Frank Warren and BT’s move into PPV boxing with Tyson Fury. 

Commenting on his appointment, Norris said: “The media landscape is changing dramatically, from a commercial, technological and viewer perspective With the rise in OTT TV and the arrival into mainstream broadcasting of Facebook, Apple, Amazon and DAZN, now is the perfect time to be joining such an ambitious, dynamic and relevant company. Whenever I’ve worked alongside Gravity Media, I’ve always been impressed with the experience and diligence of its team and their pragmatic approach to project management and I’m really looking forward to getting started.”

John Newton, CEO at Gravity Media, added: “Having someone of Steve’s calibre come on board provides a great opportunity for Gravity Media to continue our global expansion. He has already stamped a significant footprint on the global sports rights and broadcasting industry, and we’re delighted to be able to enhance our team with his expertise.”

Staff Reporter

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