Swedish tech startup Staccs – a free ad-supported television (FAST) technology company with its own line up of music video channels,  is launching its FAST channel, Staccs TV, in the UK this April.

Available only in the Nordics until now, Staccs TV is a dedicated music channel where viewers can enjoy round the clock music videos, concert clips and exclusive recordings. Exclusively through Samsung TV Plus, the channel will offer a range of carefully curated programming such as legendary live performances, modern country, the best of 2023, iconic music videos and classic love songs.

As well as music videos, Staccs TV will offer new original programmes such as Heavy Metal HeyDaze, a new show on Thursday evening which takes viewers down memory lane of rock ‘n’ roll, hosted by the former MTV presenter Vanessa Warwick. Staccs TV will be Staccs’ flagship TV channel on Samsung TV Plus, with plans to add a further three more channels to the platform in the works.

Robert Kviby, CEO of Staccs, said: “We are thrilled to bring Staccs TV to music lovers in the UK. We always wanted to bring our unique video services to the UK audience, who live and breathe music like nowhere else. We’ve been building the best technical innovations not available on any FAST channel to date, such as enabling viewer and advertiser engagement. From my 25+ years in television, FAST channels are changing the way we enjoy TV and with the programming on Staccs TV we’re meeting the growing demand with the very best in music entertainment that will see us become the go-to music television channel.”

“At Samsung, we’re focused on providing the best TV experience to our customers,” said Stuart Pearson, UK Lead, Content Acquisition at Samsung TV Plus. “We are pleased to welcome Staccs TV to our Samsung TV Plus FAST platform, and bring their exciting catalogue of music videos and original content to our viewers. Audiences are responding to FAST because of its unique value proposition, offering a broad range of free streaming content including music, right alongside live sports, entertainment, news and more”.

As well as Staccs TV, three more additional channels from Staccs will launch later this year. Spain and Italy will also see the arrival of these channels in spring. Through the development of these new channels, Staccs is committed to continue innovating its FAST channels that will see its approach evolve as we see these channels launch.

Jonas Thulin, COO of Staccs added: “FAST channels are adding another dimension and possible revenue stream to the music industry. After working over three decades in the music industry, I have been approached countless times by both artists and managers who have expressed a high demand for an outlet that promotes their visual work to the biggest possible audience, with fair compensation. Viewers can have Staccs TV on and enjoy their favourite music video or watch original programming such as Heavy Metal HeyDaze. We’re aiming to bring people closer to the music in the easiest way possible.”

 

Pippa Considine

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