Broadcast solutions company Tyrell, has hired Nick Soper as Business Development Manager for Cloud Strategy, Consulting and Services. 



Soper has previously held roles at Avid Technology, Evolutions TV and more recently at Telestream, as EMEA Senior Solutions Architect concentrating on workflow automation and cloud media processing. 


Soper was instrumental in the start-up of Tyrell in London in 2009 and rejoins the team nearly ten years later.


“I am truly excited to be back at Tyrell working with the familiar team across the many industry verticals we deal with”, said Soper. “The technology landscape within media is changing at an incredible pace, especially with the growing acceptance of cloud and the benefits it presents businesses. I’m already engaging with clients on some very exciting projects and longer-term technology strategies and I feel Tyrell can deliver real innovation to navigate digital transformation with adoption of on-demand and dynamic capabilities”.


“Tyrell have experienced a significant increase in discussions about the role cloud technology is playing in our customers’ businesses”, said Dan Muchmore, Sales and Marketing Director, Tyrell. “These discussions have ranged from the incorporation of SaaS services in workflows, through to full feasibility reviews analysing whether elements of a production, be it live or post, can be migrated to suitable virtualisation and cloud platforms. We are very proud of the way we approach our customers’ challenges and we are the leading voice in this area, just as we are in the world of on-premise technology. Nick’s energy and knowledge of broadcast, post and all things cloud related is a fantastic addition to an incredible team at Tyrell. It demonstrates how we differentiate ourselves from our competitors to both our customers and manufacturing partners.”


Staff Reporter

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