Real-time graphics and live production solutions outfit, Vizrt Group, is to bring its Vizrt and NewTek businesses together under the banner of Vizrt.

Since the acquisition of NewTek by Vizrt in 2019, the organisations have focused on their respective broadcast and pro AV markets, largely operating separately under the umbrella of Vizrt Group. But “the markets of broadcast and pro AV are converging, and the needs of customers and end users are changing.”  

“From transitioning to IP-based infrastructure, monetization, capturing audience attention, remotely producing content, driving remote collaboration, moving to the cloud, focusing on sustainability, security, and the skill gap – we found our customers across both sides of the portfolio are evolving and often need to do more, with less. Now, Vizrt is a one-stop shop to support it all,” states Michael Hallén, CEO of Vizrt.  

Vizrt and NewTek are now to unify and grow its customer service, support, university, R&D, and product teams.  

“After years of investment, we have expanded our customer success function, which includes service, and support, to be a 150-person strong, critical branch of our organization. Our R&D teams, spanning six global hubs, have over 250 engineers, and our product team has developed and released more than 20 innovations in the past year, with many more in the pipeline,” said Hallén.  

Announced earlier this year, NDI will remain a standalone brand, but supported by Vizrt as a key partner. Vizrt Group will now operate under the Vizrt name. Vizrt is still owned privately by Nordic Capital, and its board and leadership team remain unchanged.  

Jon Creamer

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