Netflix and Bridgerton production company, Shondaland, have claimed that the Bridgerton universe has boosted the UK economy by more than a quarter of a billion pounds, supporting almost 5000 businesses over the past five years.
Netflix and Shondaland CEO, Shonda Rhimes, made the announcement to coincide with the release of Part 2 of Bridgerton’s third season, as Rhimes opened markets for trading at the London Stock Exchange on Friday.
Shonda Rhimes CBE, CEO of Shondaland, said: “The Bridgerton universe occupies a special space in culture, resonating with young and old alike, creating conversation, starting trends and influencing everything from baby names to weddings. The shows have also had a seismic impact on the UK economy, boosting it by a quarter of a billion pounds over the last five years and supporting thousands of jobs and businesses. It is clear that the business of art and culture can make a huge economic contribution to local communities. I could not be prouder.”
Anna Mallett, VP Production EMEA, Netflix said: “The Bridgerton universe is another example of Shonda Rhimes’ genius as a storyteller and her global influence. We’re so excited about the part we’ve played in bringing these stories to the world. As well as an economic boost, the shows have had a huge cultural impact. The UK is our home and this is one part of our huge investment in creating stories our members will love.”
Netflix says the boost to the economy from Bridgerton comes from both the production spend itself as well as attendant spending such as increases in tourism to the show’s locations.
Theresa Wise, CEO of the Royal Television Society said: “The Bridgerton Universe is a very exciting example of best-in-class storytelling showcasing a huge range of British talent behind and in front of the screen. It is remarkable how this has resonated with audiences worldwide. But it has done more than that. It has provided jobs in the local area where it is shot and delivered over quarter of a billion pounds to the UK economy”
Jon Creamer
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