Netflix has added 8 million subscribers globally since its previous quarter according to its letter to shareholders.
Global Streaming Paid Memberships rose from 269.6m in Q1 2024 to 277.65 in Q2.
Netflix put the growth down to a “wide variety of hit series” like Bridgerton S3, Baby Reindeer, Queen of Tears and The Great Indian Kapil Show, and films like Under Paris, Atlas and Hit Man and The Roast of Tom Brady, “which attracted our largest live audience yet.”
The streamer said it was “making steady progress scaling our ads business. Ads tier membership grew 34% quarter on quarter, and we’re building an in-house ad tech platform that we’ll test in Canada in 2024 and launch more broadly in 2025.”
In the letter to shareholders, Netflix unveiled the numbers for several of its biggest recent hits.
It said that Bridgerton season 3 pulled 98.5M views, “which is now our sixth most popular English language TV series of all time.”
It said the UK and India have “had especially strong slates this year” with Baby Reindeer winning 88.4M views and 11 Emmy nominations “which, like The Gentleman, One Day and Fool Me Once (now number eight on our most watched English language TV list), spent multiple weeks on our global TV Top 10 list.”
“In Q2, India was our No. 2 and 3 country in terms of paid net adds and revenue percent growth, respectively, helped by big successful titles like Heeramandi: The Diamond.”
Jon Creamer
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