Avid used part of its NAB press conference to launch an expansion of its Creative Tools Family, Pro Tools, Media Composer and Sibelius, which will now all come in three editions through from starter editions to professional level.

Avid also introduced the Avid Connect App, which will be available to Avid account holders this summer. It will be a “centralised ‘one-stop’ experience for artists to find, connect and collaborate with each other on any PC, iOS or Android device.”

“By expanding our extensive creative tools, we’re giving artists a complete set of solutions that grow with them, from the time they start out, to the moment they enter the professional arena, to when they are at the top of their career,” said Alan Hoff, Vice President of Market Solutions at Avid. “Hundreds of thousands of aspiring creatives have already started their careers on the right path with our free First products, and now we’re offering that opportunity to the music notation community.”

The Avid Connect App lets artists build a profile to help others find them based on their skills for job or collaboration opportunities and then connect, message and collaborate.  

“Having the best tools is only half the story. Whatever level artists are at, they need to get noticed in order to win steady work and collaborate with great people,” added Hoff. “Avid is in a unique position to bring together artists in the vast community of talented musicians, composers and sound mixers, editors, graphics designers and others who may just be getting started or enjoying decades of success. The powerful new Avid Connect App opens up the Artist Community—which already has more than 45,000 audio members—to everyone in the community, giving audio and video creatives a place to connect.”

Staff Reporter

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