Snell Advanced Media (SAM) used NAB to announce the availability of its IP Routing System now with support for 25, 40, 50 and 100 GbE technology as well a budget solutions package for smaller operators, Livetouch UHD and the addition of 12G-SDI capability to a range of products .


SAM’s IP Routing System Portfolio includes a unified control and monitoring system, IP gateway devices, IP processing and multiviewers. Robert Szabó-Rowe, SAM’s EVP and General Manager, Live Production and Infrastructure, said, “With a recent win at Timeline, as well as the findings from our IP Barometer survey, we’re predicting that 2017 is going to be a big year for IP and SAM is well-placed to serve broadcasters as they actively transition to IP.” (pictured is Timeline’s head of UHD, Quinn Cowper giving a talk at the SAM press conference about Timeline’s new 4K UHD IP truck)


SAM also used NAB to push the message that it isn’t only targeted at the very high end and launched a budget solutions production package for smaller operations. The system includes the Kula switcher, Vega 30 router, Vega 16MV and Vega 32MV routers with multiviewer output, KudosPro AV processing platform, MV-Flex Multiviewer, IQ Modular portfolio, and the brand new SL Server series.


SAM was also showing off LiveTouch UHD which delivers new 4K/UHD workflows that have “never been possible before” allowing mixed UHD and HD replay workflows and “faster access to more cameras than any other live replay and highlights system on the market.”


Addressing client nerves over switching to IP, SAM also announced it had added 12G-SDI capability to a range of products that “offers a straightforward alternative to UHD migration that overcomes operational fears surrounding IP systems.” 12G-SDI can handle UHD signals on a single coax cable, delivering greater efficiency with known and understood operational practices. Among the products now supporting 12G are SAM’s Kula and Kahuna production switchers, Masterpiece master control switcher and Multiviewer monitoring solutions.

Jon Creamer

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