Viewing to Channel 5’s streaming service, My5, grew at its fastest ever rate in 2024 with Barb TV Viewing Minutes (TVM) for the service up a record +53% versus 2023.
Th growth was higher than other PSB streaming services over 2024 (based on Barb TVM year-on-year growth versus 2023: BBC iPlayer +24%; ITVX +22%; Channel 4 +15%).
Channel 5 documentary, My Wife, My Abuser which was the number one most watched single title; and hit original dramas such as All Creatures Great and Small, Blindspot, The Teacher and Ellis. Non-scripted hits on My5 over 2024 included Phillip Schofield: Castaway with true crime such as Cause of Death also driving viewing. Popular acquired titles for My5 included Revenge and Home and Away.
Channel 5’s Chief Content Officer, Ben Frow said: “2024 was a huge year for My5 as our viewers really discovered the depth of content, particularly our Channel 5 dramas, that we have on the service. We know that audiences increasingly want to switch seamlessly between streaming and linear TV and that’s why in March we are relaunching both our services under the combined brand of 5 with a significantly greater range of programming on offer.”
The increased viewing to My5 comes ahead of a relaunch for the streaming service in March 2025 as Channel 5 and My5 come together under a new unified parent brand of 5 across linear, streaming and digital platforms.
As part of the relaunch as 5, the streaming service will be boosted with additional boxsets and shows from across the wider Paramount family and other content partners including reality, drama, factual, true crime and films. There will also be a kids and family offer from Milkshake! and Nickelodeon, and a range of new FAST channels.
The 5 streaming service will also have an “upgraded” user experience and “enhanced data-led advertising opportunities.”
Jon Creamer
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