Disney’s big budget live action remake of Mulan is to skip its theatrical release entirely in most markets and will be released as a pay-per-view offering on the company’s streaming service, Disney +.
Bob Chapek, Chief Executive Officer, The Walt Disney Company, said during the company’s third quarter earnings report that the film would be made available for a $29.99 fee.
The film, directed by Niki Caro and starring Liu Yifei, was originally scheduled for theatrical release in March but was put on hold due to Coronavirus restrictions. Disney had initially moved the theatrical release to August but now the decision has been taken to sell the film through the Disney+ service.
The release on Disney+ for Mulan is thought to be a one-off caused by the exceptional circumstances of the COVID-19 crisis and not part of a longer term strategy. The film will still be released theatrically in markets where Disney+ is yet to be established.
Jon Creamer
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