MPC has launched a new character and creature group within the global MPC Advertising team called MPC Life.
MPC, who were behind John Lewis’s Buster the Boxer as well as The Jungle Book, says the new arm is a response to “growing demand from brands to create 3D characters that don’t just live on the big screen. The new offer provides brands and advertising agencies direct access to exclusive tools, technology, talent and expertise for designing and creating the best character and creature work.”
The group will focus not only on TV advertising but also character driven storytelling across a range of digital platforms.
Clients will be able to license MPC Advertising’s proprietary real time animation tool ACE (Animated Character Engine), giving them control of their animated assets to quickly develop short form animated videos for real time communications and social media.
Graham Bird, Managing Director, MPC Advertising said: “Everybody loves animated characters and creatures, but perhaps particularly advertisers given the increased effectiveness they bring (when designed and animated well of course). Our experience in this field may be unrivalled, however we constantly strive to find new and exciting ways to innovate further. We believe setting up a dedicated team of people to do just that, will bring our clients even closer to the talent, technology, craft and ultimately magic that goes into bringing these amazing characters and creatures to life”.
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