Usama Al-Qassab has joined MPC in the newly established position of Chief Growth Officer.

He joins MPC’s Senior Management team and will report to CEO Mark Benson. MPC has created this position to “accelerate growth and innovate the MPC proposition for brands and agencies.”

Mark Benson, CEO MPC said “I am excited to have Usama joining the MPC family. Usama has a proven track record of leadership in high-engagement iconic brands. Adding his creative, strategic and consumer focus to MPC will be integral to creating the next chapter for the company. Usama will bring invaluable experience and insight as we push beyond our traditional boundaries of story-telling and VFX to deliver a greater breadth of creative work which moves consumers and delights our clients.”

Usama Al-Qassab said: “I am thrilled to have joined MPC, an award-winning creative organisation that I have admired for many years and which has continually delivered outstanding, business building work for me as a client. I am relishing the opportunity to work directly with its talent and look forward to pushing the boundaries together. Creating the future for MPC and its many clients during the most exciting and dynamic period in advertising holds endless possibilities.”

David Patton, Global President of CX and Advertising at Technicolor said “As MPC expands its creative offering and broadens its client base, we continue to draw top talent into our business to deliver growth. I’m excited to welcome Usama to MPC – he has an intimate understanding and deep experience of the current marketing ecosystem combined with a great creative track record.”

Since 2012 Usama was Vice President Marketing, Sony Interactive Entertainment where he transformed the PlayStation Marketing group across EMEA and Australasia and repositioned PlayStation as ‘For The Players’. Prior to PlayStation he worked at Procter & Gamble leading several brands and the Marketing Innovation team.

Pic: Usama Al-Qassab (left), Mark Benson (right)

Staff Reporter