BBC Studios and Trustbridge Entertainment have greenlit a second series of My Friend Maisy, with production set to begin later this year.
BBC Studios has also been appointed by Trustbridge Entertainment to manage the brand and licensing rights for the hit preschool property globally.
Under the new agreement, BBC Studios will lead global franchise expansion for My Friend Maisy across consumer products, licensing and content distribution outside Greater China, with Trustbridge Entertainment retaining rights within the region.
Commissioned by Sky Kids, who are jointly funding Series 2 development work, My Friend Maisy is a co-production between BBC Studios Kids & Family Productions and Trustbridge Entertainment. The 52 x 5’ 2D animated preschool series is inspired by Lucy Cousins’ iconic Maisy books, which have sold more than 46 million copies across 100 countries in over 35 years. Published by Walker Books UK and Candlewick Press in the US, the beloved character returned to UK television screens earlier this year with the launch of My Friend Maisy on Sky Kids.
Bob Higgins, President at Trustbridge Entertainment, says: “We are delighted to be expanding our partnership with BBC Studios across global brands and licensing, as well as a second series of this much-loved brand. We know that generations who grew up with author Lucy Cousins’ beloved, distinctively drawn Maisy mouse books will be excited to share meaningful experiences and co-viewing moments with their young families.”
Suzy Raia, EVP Global Consumer Products at BBC Studios, adds: “We are hugely excited to welcome the publishing icon ‘Maisy’ into the BBC Studios’ Brands and Licensing family. The partnership marks a vibrant new chapter for the heritage brand, greatly enriches our globally respected brand portfolio, and opens the door for incredible commercial opportunities with this joyful preschool property. We are also delighted to have green lit series two, which is fantastic news for the ever-expanding ‘My Friend Maisy’ fandom.”
Jon Creamer
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