Anthony Moore is taking ownership of the Factory Group as Creative Chief  and CEO.

Moore’s team includes Lou Allen as Group Managing Director, Jon Clarke as Executive Creative Director of Factory, and Siân Rogers as Company Director & Music Supervisor at Siren.

The team is focused on projects for global brands, production companies and agencies that champions innovation across sound design, music, immersive experiences and sonic branding.

“The team and I have already started to shake things up as we start to build for the future with a focus on supporting our emerging new talent, exploring exciting business opportunities that push our brand into innovative new spaces whilst continuing to champion the importance of our craft in creating deeper connections for brands and storytellers alike.” Says Moore.

Moore, as a founding partner of Factory Studios, is still  involved in hands-on sound design and creative direction across the business.  Moore’s credits include body of work created for WK London and Honda, with films such as ‘Hands’, ‘Ignition’ and ‘The Other Side’. He has also worked closely with Adam&EveDDB on every John Lewis Christmas campaign since the launch of the iconic ‘Long Wait’ back in 2011 through to 2022’s ‘The Beginner’.

In 2023, 4Creative & Channel 4 commissioned Moore and his teams at Factory & Siren to create a new sonic mnemonic and audio identity for the channel’s new look in the digital age. More recent work has seen Mooredesigning the sound across new campaigns for Apple, EE, Coca Cola, JD Sports, Virgin Media, McDonalds and the BBC.

The Factory Group is a London based creative collective of companies consisting of Factory Studios, SIREN and Factory Originals, founded in 1997.

“As industry leaders in creative sound design, it was important that we looked to upgrade our studios and technical offering with a view to the future, integrating the latest immersive formats into our workflows. Our studios have been given a complete overhaul with a view on designing an environment focused on inspiring creativity for our sound designers and clients. Our award-winning sound design team now has six sound suites that can operate across all mixing formats from stereo to Dolby Atmos. Workflows have been optimised to enhance our creative solutions in session and the Studios have never felt better in terms of our overall offering and ability to immerse clients in our craft.”

Notable projects for Factory Studios include Vodafone ‘The Remote’ , Apple ‘The Lost Voice’ and JD Sports ‘Forever Forward’ exemplifying the studio’s ability to deliver cutting-edge sound design and audio production that resonates globally.

Recent credits from Siren include a sonic rebrand for broadcaster Channel 4, the ‘Goat Glider TV campaign for Virgin Media and the production of a stunning score for SXSW winning feature film Raging Grace.

2024 will see Factory Originals publish its first book – ‘Wasted Opportunities’ – a rock’n’ roll journey of life on the road. The Factory Originals team also look to expand upon their award winning Podcasts work for ‘Dad Still Standing’ and ‘And Then Came Breast Cancer’ with further audio based brand partnerships.

Picture: L-R: Anthony Moore, Siân Rogers, Lou Allen and Jon Clarke



Pippa Considine

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