Indie Middlechild Productions has appointed Matt Ralph to head up a newly created Digital department.
Ralph was previously Assistant Digital Commissioning Editor for BBC Factual where he commissioned digital content for channels, seasons and campaigns inlcuding ‘Plastics Watch’ launched by David Attenborough.
Between 2015 – 2018 he was part of the senior team at the broadcaster that transitioned BBC3 into a digital channel and helped develop the BBC3 social media and mobile-first offering.
Ralph commented: “I’m really excited to be joining MiddleChild. The digital landscape excites me as a precinct that breaks many rules, and at the same time reinforces others. Each year the importance of digital grows, and each new generation has greater expectations for content – I only have to look at my own children to see that – and as makers we need to respect the audience need. It’s a tough and fast-moving environment, and I love the promise it offers and the ability to reach individuals.”
David Sumnall, Managing Director at Middlechild, said “We’re so excited about bringing someone of Matt’s calibre and experience to the company and help us expand into the digital arena. It’s the fastest growing area of the industry and it would be remiss of us not to move into that space, and in Matt we have the perfect person to make it happen. The new team is looking to win digital-first content commissions for digital broadcasters, as well as being able to offer a number of agency-based digital services to market.”
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