Merman has hired Dannie Stewart as Head of Branded Entertainment UK.

Stewart will be working alongside Merman partners Siobhan Murphy and Spencer Dodd who head up the Branded Content division in her new role.

Stewart joins having spent the 20-plus years in the advertising industry, working across production and post, in agencies, studios and client side.

Within her role, Stewart will be marrying the talents of both Merman’s Branded Content Production and Entertainment. Her focus at Merman will be on forging relationships between brands and the entertainment industry to produce “original, bespoke content that places social and cultural discourse at the centre of its storytelling.”

Stewart has worked at numerous global creative agencies including Wieden + Kennedy, VCCP, BBH, Fallon, Uncommon and ODD, generating work for brands such as Honda, Nike, M&S, Samsung, Facebook and Google.

Sharon Horgan / Clelia Mountford said: “We are delighted to have Dannie leading our efforts in this division that really marries what Merman does best – creating original and engaging content. We are excited to do the same now for brands and agencies.”

Siobhan Murphy/Spencer Dodd said: “Dannie is someone we’ve known and admired for many years. Her wealth of experience, working with both agencies and brands, makes her the ideal fit for this exciting new role as we seek to harness the massive potential in our offering here at Merman.”

Dannie Stewart said: “People I’ve previously worked with will tell you how much I relish new opportunities and challenges, joining Merman has this in its bucketfuls.

“To establish this new arm for Merman as Head of Branded Entertainment UK, in a company that isn’t scared to explore new ways of working and collaborating, is the ultimate brief.

“Merman is a company who over the last 8 years has grown and nurtured an exceptional roster of talent from Directors to Writers, Producers and Show-runners.  I can’t wait to bring my many years of agency and brand development experience to spearhead this new branded entertainment offering.

“Oh and let’s be honest, who isn’t fan-girling Sharon and Clelia, just a little bit?”


Jon Creamer

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