Matt Ford has joined Sony Pictures Television International Production in the newly created role VP – Commercial, Digital, SPT International Production, to supercharge the group’s work on creating digital-first original content for streaming, digital, social, and audio platforms.
A commercial and growth specialist with wide-ranging expertise in digital media, Ford previously launched 4Studio commercially at Channel 4, scaled Unilad from start-up to a multi-million pound business pre-sale to LadBible, led digital commercial strategies for BBC Studios, Social Chain, Cowshed Collective, and Vice, and co-founded digital-first media business, CoLabX.
Matt reports into Matthew Justice, EVP, UK & Europe, and will work closely with Matthew, Hannah Smith (VP, Operations, SPT) and President, International Production, Wayne Garvie.
Matt Ford, says, “I’m thrilled to have joined Sony Pictures Television International Production to work with Wayne, Matthew and Hannah on the group’s digital-first content offering here in the UK…..I want to hear from UK creators who have bold ideas for new shows, new formats and new channels.”
Pippa Considine
Share this story
