Channel 4’s Indie Growth Fund has taken a minority stake in the Manchester-based indie Salamanda Media.

Salamanda Media, which specialises in factual entertainment, talent-led factual and formats, is run by Sally Evans and Amanda De Freitas, who between them have more than 30 years’ experience in the industry and have  developed and delivered shows for the BBC, ITV and Channel 4.

Caroline Murphy, Head of Channel 4’s Indie Growth Fund said: “Salamanda Media is a really exciting new company run by two fantastically creative women who have an incredible wealth of experience in delivering top quality content.

“Having started Salamanda Media during the pandemic, Amanda and Sally are already working on some very exciting projects and have won two commissions.  I’m delighted they’ve joined the Indie Growth Fund’s portfolio of dynamic companies.”

Sally Evans said: “When the odds really should have been against us, we’ve accomplished an extraordinary first year and we’re now absolutely thrilled to be joining the Channel 4 Growth Fund.  With their backing and support, I’m excited to see just how high Salamanda Media can fly!”

Amanda De Freitas said: “I’m incredibly excited about the opportunity to work with the Channel 4 Growth Fund alongside such immense industry talent. As a young Northern company, the opportunity for us to expand whilst continuing to create the shows that we love with their full support and guidance is a dream come true!”

Former ITV Exec, Evans has executive produced a raft of talent led factual and factual entertainment shows including Gino’s Italian Express, Fierce With Steve Backshall, Coastal Lives With Robson Green and the highly acclaimed Michael Apted series: 63Up. Her original commissions include Last Laugh in Vegas, Absolutely India: Mancs to Mumbai for ITV1 and  Embarrassing Pets for Channel 4.

Series Producer and former BBC Studios Development Executive, De Freitas has worked on entertainment shows including I’m A Celebrity Get Me Out Of Here!, Andrew Lloyd Webber’s I’d Do Anything & Somewhere Over The Rainbow, All Star Family Fortunes, Dancing on Ice, Coach Trip and The National Lottery Jet Set.

Jon Creamer

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