Louise Pedersen is set to return to All3Media International as Chief Executive Officer.
Pedersen spent ten years at the super-indie distributor before making a move to Playground Television to set up their UK division in January 2015.
She replaces current All3Media International CEO Steve Macallister, who has been in the job since March 2015.
In a statement, All3Media said Macallister has decided that it is time for a change of direction after 25 years in the international TV business. He plans to take the remainder of the year off before embarking on new ventures.
Pedersen focused on high end British drama at Playground, alongside its co-production slate.
She was previously managing director of All3Media International. Before joining All3Media International Pedersen spent 14 years at Carlton International as Sales Managing Director.
Jane Turton, Chief Executive Officer, All3Media said: “The prospect of Louise returning to All3Media International is very exciting. Her knowledge of the international production and distribution market is second to none and that, coupled with her leadership skills and strategic vision make her a very natural choice as the Chief Executive of such an important and central part of the All3Media Group.”
Pedersen said: “All3Media is a company that is close to my heart and I am really thrilled to be returning to the new CEO role at All3Media International. Jane and the All3Media team have added some exciting companies to the fantastic group of All3Media production businesses in the last 18 months and I am really looking forward to working with them all and bringing their shows to international audiences.
I’d like to thank Colin Callender and the Playground team for giving me a wonderful opportunity to learn more about drama over the last 15 months and I look forward to watching their continued success.”
Staff Reporter
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