Lime Pictures has appointed Sarah Tyekiff as Head of Non-Scripted Programming for its UK business.
She will oversee all of Lime’s non-scripted output and development projects and have overall responsibility for the Company’s flagship shows that include The Only Way is Essex, Celebs Go Dating and Geordie Shore as well as leading the way on new business opportunities. She will be based in the company’s London office.
Tyekiff’s background is in the development and production of reality and entertainment shows and live events. As an Executive Producer at ITV Studios she developed and led the reboot of ITV2’s Love Island and she was an EP on I’m A Celebrity Get Me Out of Here.
She joins Lime Pictures in September 2017.
Tyekiff takes over running UK non-scripted from Derek Maclean who left last year. Maclean’s US non-scripted responsibilities have been taken over by Noah Pollack who was hired in December 2016.
Tyekiff commented: “I’m incredibly excited to be joining Lime and look forward to building on their existing success as well as leading the creative team in pushing the boundaries and expanding the slate across entertainment, reality and factual.”
Joint Managing Directors Kate Little and Claire Poyser added: “Her first class proven experience in being able to develop AND deliver top ratings reality and entertainment shows that undeniably appeal to both a mass audience and Lime’s ‘sweet spot’ of the 16-34 years olds will be a huge asset as we continue to grow the programme portfolio.”
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