Lifted Entertainment, the recently rebranded ITV Studios Entertainment label, has announced three senior development appointments.

Ramy El-Bergamy is joining the label to spearhead development at its northern base in MediaCityUK, working into Lee McNicholas who recently joined the label as Creative Director, North, while Sean O’Brien and Susannah Haley have joined the London-based team, as Development Producer and Development Executive respectively, reporting into Head of Development, Kat Hebden. 

El-Bergamy joins from Two Rivers Media and was previously Head of Development of Daytime & Popular Factual at STV Productions. Prior to STV, he spent four years at Channel 4, latterly as Commissioning Executive in the Daytime team and, before that, as On-Screen Diversity Executive. Previously he held a wide range of Producer roles on shows including Ex on the Beach, Big Brother and Geordie Shore.

O’Brien arrives from Talkback where he played a key role in the development of Netflix’s Too Hot to Handle, as well as working extensively on the development of Alan Carr’s Epic Gameshow and Harry’s Heroes: The Full English and Euro Having a Laugh for ITV, and Jon Richardson, Ultimate Worrier for Dave. Haley meanwhile specialises in comedy entertainment, having developed and series produced Channel 4’s The Rob Rinder Verdict, developed a number of pilots for Channel 4 and BBC One, and previously held various development roles including at Viacom and fellow ITV Studios label, Potato.

Their appointments follow the recent announcement of McNicholas joining the newly-named Lifted Entertainment and the commission of a brand new primetime pilot for ITV, Secret Gameshow,an entertaining new spin on the hidden camera format, hosted by comedian and The Masked Singer host Joel Dommett.

Lee McNicholas said: “I am delighted that Ramy is joining the incredible team at Lifted Entertainment in Manchester. He joins us with a wealth of experience in production and development and I couldn’t be happier to have him on board.”

Kat Hebden added: “Susannah and Sean are joining a brilliant creative team here at Lifted Entertainment at what is a really exciting time for the label.”

Lifted Entertainment is home to I’m A Celebrity… Get Me Out of Here!, Love Island and Ant & Dec’s Saturday Night Takeaway.

Jon Creamer