Sir Lewis Hamilton’s Extreme E Team and X44 Vida Carbon Racing have commissioned Voices for Change, a series about sustainable transport, from Aurora and Earthrise Studio.
The project aims to raise awareness about the environmental consequences of motor transport and the importance of transitioning to sustainable alternatives by empowering local activists to share their stories.
The series consists of six films from Kenya, England, Brazil, Philippines, USA and India, featuring activists who are actively involved in combating the effects of climate change on their communities. “Through the powerful narratives of each film, the series seeks to create a global conversation about the urgent need for sustainable transportation and a commitment to combatting climate change.”
The X44 Climate Creator Network was developed in partnership with Aurora and Earthrise, connecting young climate activists with Aurora’s existing network of global filmmakers to fund & showcase up-and-coming young filmmakers and content creators telling stories of sustainability. Over the last 12 months Aurora has worked with Earthrise Studios to pair each climate activist with a local creator or filmmaker to capture and portray their experiences authentically.
Lewis Hamilton’s YouTube channel, X44 Vida Carbon Racing and Earthrise Studios social platforms are being used to showcase the global stories and characters.
Lewis Hamilton comments: “To really understand how the world works, you have to see it through different eyes. I travel all over and I know there is nothing more powerful than letting people tell their own stories. Uplifting diverse, creative voices is a huge passion of mine. So, I’m proud for my Extreme E team X44 to pair videographers with six climate activists from six different countries to share their inspirational stories of how movement is impacting their lives and communities.”
Lawrence Duffy, Managing Director from Aurora comments: “We’re proud to support this initiative from Lewis and the X44 Vida Carbon Racing Extreme E Team. Climate change has dominated the news agenda this Summer, and we have a responsibility to play forward, help protect environments where sport is played and communities benefit. These films are part of that wider story. There are many more to tell.”
Jack Harries, Earthrise Co-Founder comments: “We’re proud to contribute to this initiative and raise awareness about sustainable transportation. We’re pleased to have utilised Earthrise’s expertise and network, working with X44 and Aurora to effectively share authentic stories through these talented activists and creatives. We hope this project continues to drive the conversation on this crucial topic.”
Jon Creamer
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