Lee Mack & Holly Willoughby are to host new BBC One entertainment series Wim Hof’s Superstar Survival in 2022, alongside a 6×30’ BBC Three sister show.

The series made by Hungry Bear Media will follow a group of soul-searching celebrities as they embark on an epic adventure of self-improvement, and face a unique test of mental strength like no other, under the guidance of ‘extreme athlete’ and well-being icon Wim Hof, aka ‘The Iceman’.

Wim Hof’s Superstar Survival will be hosted by Wim superfan, Holly Willoughby and Lee Mack. The celebrities taking part will be tackling “wild and death-defying challenges in Europe’s harshest conditions in a bid to defeat their demons, from anxiety and insomnia to ongoing health conditions, and they will all need to dig deep to embrace the sub-zero temperatures.”

Wim Hof says: “I’ve dedicated my life to discovering how to become happier, healthier and stronger, and anything I can do, you can do too. It’s a dream come true to be making this show with the BBC and share what I’ve learnt with millions of people. I am going to show this group of celebrities that the cold is a doorway to their soul and if they use the power of their mind anything is possible.”

Holly Willoughby says: “I can’t wait to team up with Lee and Wim on this show. Lee is a favourite in our house because he’s so hilariously funny and I’ve been a fan of Wim for a long time – he’s a genius who’s incredibly passionate about helping others. This show is going to be brilliantly entertaining and you never know…you may find out some things that could help you along the way too.”

Lee Mack says: “My passions in life are Wim Hof, watching ‘This Morning’ in my undies, sub-zero temperatures, looking at celebrities sitting in cold water and free hotels. But trying to find a show that combines these has proved tricky. Finally I’ve found one.”

Kate Phillips, Director of Entertainment at the BBC says: “Wim Hof’s Superstar Survival will put celebrities through their paces like never before. I’m looking forward to seeing how they cope with such extreme challenges under the watchful eye of the ultimate Cold King, Wim Hof. With Lee and Holly guiding us through, and taking it very seriously of course, it promises to be a very funny, and frosty watch!”

Dan Baldwin, MD Hungry Bear Media says: “Teaming up Lee Mack and Holly Willoughby is exciting enough for BBC One viewers…but then add in the ‘tour de force’ that is Wim Hof…plus a group of celebrities trying to better themselves in some of the most dangerous conditions on earth…and what you get is quite simply unmissable TV”.

Wim Hof’s Superstar Survival (6×60’) is a Hungry Bear Media production for BBC One, commissioned by Kate Phillips, Director of Entertainment. The Executive Producer is Dan Baldwin and the Commissioning Editor for the BBC is Kalpna Patel-Knight.

Untitled spin-off show (6×30’) is a Hungry Bear production for BBC Three, commissioned by Kate Phillips, Director of Entertainment and Fiona Campbell, Controller BBC Three. The Executive Producer is Dan Baldwin and the Commissioning Editor for the BBC is Kalpna Patel-Knight.

Format rights to the show are licensed internationally by BBC Studios.


Jon Creamer

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