JP Dash, the former Commercial Director and Alex Meade, formerly Operations Director at Fifty Fifty post are to take on joint management of the company.

They will look after the day to day running of the business as well as providing long term business strategy and implementation along with Owner, Sally Pacy.

Dash, the former Commercial Director and Meade, formerly Operations Director take up their new roles of Commercial Managing Director and Operational Managing Director respectively from July.

JP Dash said: “I’m thrilled to start this new role alongside my colleague and friend, Alex Meade. Having worked closely with Alex over this last year bringing the company through Covid we have provided a natural sounding board to one another combining our specialist skillsets to the greater benefit of the business.

Alex Meade said: “I am delighted to take up my new role at Fifty Fifty, having been part of the Senior Management for the last 8 years during which we have enjoyed successful growth, it is very exciting to now lead the business alongside JP. We have a fantastic team at Fifty Fifty and I am looking forward to working with them all to shape our exciting future and continued success.”

Sally Pacy said; “It is now the right time to further strengthen the structure of our senior team and I’m delighted to appoint Alex and JP to co-manage the business day to day.  The senior management team, headed up by Alex and JP, and with my ongoing support, have ambitious plans for the next phase of Fifty Fifty’s growth.”


Jon Creamer

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