John Lewis launches its 2017 Christmas ad campaign today, featuring ‘Moz The Monster’.
The ad will first be shown on TV this evening at around 9.30pm on Channel 4 and at approximately the same time it will also be broadcast on all Sky’s own channels.
Set to a cover version of The Beatles’ song ‘Golden Slumbers’, recorded by Elbow, the two minute advert tells a story of a little boy called Joe, who is kept awake by a 7ft imaginary Monster called Moz who is living under his bed.
The two form a friendship and play together every evening, but staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day. For Christmas, Joe receives the perfect gift of a night light which helps him finally get some peace and quiet from Moz, and a good night’s sleep. Just as you think the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.
Moz The Monster was created by advertising agency adam&eveDDB and was directed by French director Michel Gondry who is best known for his feature films Eternal Sunshine of the Spotless Mind, The Science of Sleep and The Green Hornet. He has also directed music videos for Bjork, Daft Punk, the White Stripes and the Rolling Stones.
Gondry is represented by production company Partizan and is well known for directing one of the most awarded commercials of all time – Levis Drugstore. More recently he has been directing commercials for Gap, Nike, Coca Cola, Pandora and Apple.
Gondry said: “When I told my ex girlfriend I was doing the next John Lewis Christmas film she said: You have big shoes to fill, this John Lewis commercial must make people cry, don’t forget. Last week I showed it to her and she cried. Phew.”
Craig Inglis, John Lewis’s Customer Director commented on the ad saying: "This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships. Moz and Joe’s story is magical and heartwarming and I’m sure it will be loved by all of our customers, young and old.”
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