Animation and VFX studio, Jellyfish Pictures is appointing Paul Baaske to the newly appointed role of Head of Technical Direction, ahead of a doubling of staff over the next year, from 150 to between three and five hundred.

The new role has been created to strengthen the company’s global working operations as Jellyfish continues to experience rapid growth.

It will be a part of Baaske’s role to facilitate continuous growth and scalability, providing futureproof workflows. Baaske will sit on the Leadership Team.

“We have a clear view of Jellyfish’s trajectory over the next 12 months,” says Phil Dobree, CEO, Jellyfish Pictures. “The influx of animated content being commissioned alongside the strides in global working means studios must think differently about how they work going forward. With a distributed talent pool creating high quality animation, it’s critical we have a seamless alignment between teams, pipeline and processes to ensure client demands are met.”

Baaske joins Jellyfish following a stint as Global Workflow Architect at Animation and VFX outfit, DNEG. In this role, Baaske developed and built multi-site and multi-project workflows as its animation division grew to over 500 people. Prior to this, he worked as CG Supervisor for DNEG’s first animated feature film Ron’s Gone Wrong.

Before DNEG, Baaske worked as CG Supervisor on Sherlock Gnomes for Mikros Animation. Leading the London team, he ensured collaboration with the Paris studio introducing workflows. In addition, he spent six years at Prime Focus. Here, Baaske led the design and implementation of technical requirements as the animation division grew from three to over 400 staff.

Baaske says, “This is an unprecedented time of opportunity in our industry, and Jellyfish pictures, with its state-of-the-art virtual setup and infrastructures is incredibly well positioned to embrace some of the most ambitious upcoming animation projects.”

Jon Creamer

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