Production studio Jellyfish has launched a subsidiary business called RenderWise, which offers cloud rendering and virtual office solutions for VFX and animation studios.
RenderWise aims to streamline VFX and animation studios’ workflows. The new solution enables studios to take on a more flexible approach to how they work, delivering a hybrid rendering solution, fully integrated into an existing render farm and pipeline management.
Offering both consultancy services and setup, the new solution utilises Microsoft Azure, harnessing the cloud to create an adaptable environment allowing VFX studios to work remotely and on demand.
RenderWise says it can help reduce time consuming tech and infrastructure overheads traditionally associated with setting up a new studio by helping set up virtual offices. The new model has already been implemented by Jellyfish Pictures at two new studios in the Oval, South London.
Studios migrating to the hybrid cloud solution can adopt an Opex pricing structure rather than Capex, with all system administration costs being outsourced to Microsoft Azure, further saving studios money on cooling outlay and running on-premises hardware.
Jellyfish CTO, Jeremy Smith said, “RenderWise was born from an acknowledgement that the VFX industry needs to change. It promotes global collaborative working, which in an industry such as ours, is essential. The most important thing, for us all, is to ensure that creativity is never stilted – using the cloud, opens up a whole new realm of possibilities to how we work, breaking down the four walls of our studios, and expanding progress.”

RenderWise officially launches at SIGGRAPH 2017, taking place in Los Angeles from 30 July to 3 August.


Staff Reporter

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