ITV2 has ordered a new dating show, Secret Crush, made by Naked Television.

The 20 x 60” series sees singletons who’ve been harbouring feelings from afar finally reveal their hidden passion to their unknowing crush.

Admirers from all walks of life will secretly invite their crush to join them, agreeing to be filmed as they declare their true feelings. The other person will be told before filming that someone in their life secretly likes them but won’t find out who it is until the moment they walk into the date. Honest revelations, shocked faces, tears of relief, and potential new relationships could all be in store.

Secret Crush, based on the Naked original format Secret Admirer, which has been adapted by Fremantle in multiple series in the US and Europe, was commissioned by Paul Mortimer, Head of Digital Channels and Acquisitions and Peter Tierney, Commissioning Editor for ITV2.

Executive Producer Tom O’Brien, Naked Television said: “We can’t wait to get producing Secret Crush for the team at ITV2. It’s full of heart-in-your-hands confessions, humour, and unbelievable stories, all to the flutter of cupid’s tiny wings.”

ITV’s Head of Digital Channels and Acquisitions, Paul Mortimer said: “ITV2’s audience will hopefully be enthralled by this wonderful format that propels potential relationships to a must-watch crunch point. As stories unfold and viewers eavesdrop on heart-felt conversations, they’ll witness laughter (and maybe some tears) but, crucially, the blossoming of new love in each episode.”

Casting is currently underway.

Jon Creamer