ITV Studios is partnering with Samsung TV Plus for the first time to launch two channels in Europe.
The new FAST (Free, Ad-supported Streaming TV) channels, with associated AVOD, are called Storylands and Hells Kitchen.
Storylands will feature European drama, produced by labels which are part of ITV Studios. This includes dramas such as Norwegian legal series Aber Bergen, period drama Un Village Français and procedural crime drama from the producers of Gomorrah, called Masantonio.
The dedicated Hell’s Kitchen channel will feature round-the-clock episodes of the hit US version of the Gordon Ramsay show
They will initially kick off in the UK, before being rolled out to European markets, including Germany, Italy, and beyond.
The move is the next step in ITV Studios’ on-going growth into the FAST/AVOD market and one of several ways it is looking to exploit the catalogue of 90,000 hours of content. It follows the launch of four non-scripted YouTube channels last year – Our World, Our Life, Our Stories, Our Histories.
Samsung TV Plus, Samsung’s free ad-supported app delivering instant access to a growing library of channels, will broadcast content from the ITV Studios catalogue 24/7 across all 2016 onwards Samsung Smart TVs as well as select Galaxy devices.
Richard Jakeman, European Head of Business Development for Samsung, said: “The growth of Samsung TV Plus has everything to do with the quality of the content. We are working hard to deliver the best content possible to our customers, wherever they are. The addition of Storylands by ITV Studios and Hell’s Kitchen will enforce our commitment to a wide variety of quality programming.”
Pippa Considine
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