ITV has commissioned primetime entertainment show, Ant & Dec’s Limitless Win, for a second series.
The entertainment quiz show was a hit for ITV, drawing in 6.1 million viewers for its launch episode and becoming ITV’s biggest new entertainment series launch since The Masked Singer.
It is created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios
Ant & Dec’s Limitless Win has been recommissioned by ITV Head of Entertainment commissioning Katie Rawcliffe and Commissioning Editor Kevin O’Brien. The international format rights will again be distributed by Banijay.
Ant McPartlin said “We are thrilled that Limitless Win has been a hit with the viewers and is coming back for more. We’re beyond excited to be able do it all over again and we can’t wait to find new contestants to play the first TV show with a limitless jackpot!”
Declan Donnelly said “We’re already preparing ourselves for another series of nail-biting drama, jeopardy and tension as we present more questions you can’t help but Google! We’re expecting more, and higher, dizzying climbs up the Limitless money ladder. We can’t wait.”
Katie Rawcliffe, ITV Head of Entertainment Commissioning said “Ant & Dec’s Limitless Win has quickly become an audience favourite, with families up and down the country playing along from home- from searching their kitchen cupboards to identify the length of a Pringles tube to Googling the width of Michael Jordan’s handspan. It was a no-brainer to have the high stakes game show return”
Victoria Ashbourne, CEO for Hello Dolly and Executive Producer of Limitless Win said “We are thrilled ITV has commissioned a series two so quickly and that the show has had such a great response from viewers and critics alike. We can’t wait to crack on with the next series and get viewers hooked on even more of those brilliant play-a-long questions.”
Jon Creamer
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