ITV has agreed a new three-year deal for Aurora Media Worldwide (AMW) to produce various live and highlights programming across Goodwood’s Members’ Meeting, Festival of Speed and Goodwood Revival.
Julia Bradbury and David Green presented ITV’s Goodwood Festival of Speed programming, combining live coverage on ITV4 with highlights and consumer and car technology shows for both ITV and ITV4. ITV will also air the Goodwood Revival live in September.
Goodwood has extended its existing contract with the sports agency until 2020, which sees AMW continue to produce host live coverage for Goodwood’s own YouTube channel and syndicated digital platforms where the Festival of Speed live stream was watched by 5.5 million viewers.
This year, celebrating its 25th Anniversary, the Festival of Speed was broadcast live on ITV, Sky Sports and live streamed on BBC Sport.
As host broadcaster AMW distributes Goodwood’s content globally, last weekend’s Festival of Speed has been broadcast across 40 channels internationally.
Lawrence Duffy, Managing Director at AMW, said: “We’re delighted to be extending our very successful relationship with both ITV and Goodwood; it’s been a very fulfilling partnership for all three parties. I’m also excited that the reach of our programming now includes Sky Sports and the BBC Sport online in the UK.”
Tracey Greaves, Chief Commercial Officer at Goodwood, said: “As the success of our motorsport events continues to grow we are thrilled to be extending our long-term partnership with ITV. To be expanding our coverage with both the BBC and Sky Sports is a really great achievement by AMW and we are very excited to be working with them.”
John Claridge, ITV4’s scheduler, said: “I’m delighted we will be able to bring viewers live coverage and highlights of wheel-to-wheel racing and the best in heritage motoring from Goodwood for another three years. This new deal highlights the importance of motorsport and motoring to ITV4’s viewers and adds to the wealth of free to air coverage we’re able to bring motorsport fans throughout the year.”
Staff Reporter
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