ITV has hired Tatiana Jezierski – formerly Strategy Director at Mother – as ITV Creative’s Head of Creative Strategy.

She is reunited with Niki Garner, Director of ITV Creative, on the leadership team of ITV’s in-house creative agency; Garner was also formerly at Mother.

The Head of Creative Strategy is a new role in ITV Creative that will sit on the Creative Leadership team alongside the Executive Creative Director, Head of Campaign Management, Head of Production and Head of Post Production, with the opportunity to build the team. Jezierski will be responsible for “embedding strategy within the agency” and working closely with the ECD ensuring all future output “feels ambitious, innovative and cohesive across all areas of the business.”

Niki Garner, Director of ITV Creative said: “We’re beyond excited to have Tatiana join us at ITV Creative. She has a brilliant brain which will help us all to raise our creative game, and a warmth and generosity that will fit perfectly with ITV’s culture. We can’t wait for her to join the team and challenge us all to think a little differently.”

Tatiana Jezierski added: “It’s great to be working with Niki again, and across such fantastic programming and platforms. ITV belongs at the heart of UK culture and it’s an exciting task for us at ITV Creative to help make that happen.”


Jon Creamer

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