ITV has confirmed the five companies that have been matched with one of the broadcaster’s commissioners and given funding to pitch to a brief, as part of its initiative Amplify: The Regions.

Amplify: The Regions is a new development initiative being piloted by ITV in the nations and regions.

Five companies have now been chosen: Afro-Mic Productions, Blazing Griffin, Bowled Over, Drummer TV and Hello Deer.

ITV Entertainment Commissioning Editor Louise Major, Nicola Lloyd, Factual Entertainment Commissioning Editor and Callum Dziedzic, Assistant Commissioner, Drama & Comedy have been matched with the chosen production companies.

The five companies will receive a brief. As part of the initiative, each chosen company will be given £5,000 to develop any potential ideas.

If the ideas are greenlit, the next step will be to go through the standard ITV commissioning process. If ideas are not right for ITV, then the production companies are free to pitch their ideas to others.

This comes as Amplify: The Companies (which Amplify: The Regions is a spin-off of) is working with ten companies that are led or owned by People of Colour and/or Deaf, Disabled and/or Neurodivergent people that have been matched with genre commissioners and are being funded through The Diversity Development Fund.

Emma-Rosa Dias, Managing Director, Afro-Mic Productions, said: “We at Afro-Mic Productions are delighted to be part of Amplify: The Regions, working with the fantastic ITV Entertainment Commissioning team. This opportunity allows us to build on our recent Small Indie of The Year win and take the next step in our ambition of producing the next generation of big, hit entertainment formats.”

Lizzie Gray at Blazing Griffin said: “We are thrilled to be partnering with ITV as part of Amplify: The Regions. We are big fans of ITV drama and this generous connection and support comes at a crucial time for the growth of Blazing Griffin. We can’t wait to get started.”

Heidi Gomes, Creative Director, Bowled Over, said: “Together with our great team, we are delighted and really grateful for the recognition and opportunity to work with Louise, and the Entertainment Commissioning dept, on a brief for primetime. We can’t wait to get started!”

Rachel Drummond-Hay, Company Director, Drummer TV said: “We are absolutely thrilled to be part of ITV’s Amplify: The Region’s Scheme. We have big ambitions for 2024 and can’t wait to get stuck into developing the next generation of ITV’s most loved hit shows.”

Gavin Henderson, Head Of Unscripted, Hello Deer, said: “We’re thrilled to be part of the Amplify: The Regions initiative. It’s an amazing opportunity to work with ITV and to deliver their next big series from Wales.”

Jon Creamer

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