ITV has commissioned new daytime gameshow, Time is Money, fronted by Dragon’s Den investor, Sara Davies.

Co-produced by South Shore and David Flynn’s Plegazoid, the show begins with contestants already holding their prize money. They then must race against the clock to keep it. If they fail to answer correctly, their cash prize slips away.

The final player remaining will take home everything they’ve managed to save — “making every decision a potential game-changer.”

Katie Rawcliffe, Director of Entertainment & Daytime at ITV said: “With its unique blend of fast-paced quiz action and high-stakes drama, Time Is Money will perfectly complement our existing lineup, as will Sara Davies as host.”

Sara Davies said: “I’m absolutely delighted to be hosting Time Is Money. This show is unlike anything you’ve seen before — it’s full-on, it’s exhilarating, and the pressure is real. It’s going to be a rollercoaster of excitement and tension, and I can’t wait to see who’ll keep their cool under pressure. Get ready for a make or break adventure, because time really is money!”

Time is Money will be filmed at dock10 studios.