Millennial-focused channel Insight TV and Channel 4 have commissioned The Garms Dealer, a show about a young fashion guru who dresses some of the Premier League’s top players.

Insight TV has commissioned a long form version of new lifestyle series with Channel 4 taking a short form version of the series for social media.

‘The Garms Dealer’ is being produced by Zig Zag Productions (‘Raise Your Game with Gareth Southgate’, ‘The Next Jamie Vardy’, ‘Ultimate Goal’).

The new series (5 x 22’ Insight TV, 5 x 8-10’ C4), is fronted by 20-year-old Sam Morgan, aka The Garms Dealer, who will join a series of international Premier League superstars to talk all things football and fashion – before hunting down the best ‘garms’ and ‘creps’ for his celebrity clients.

With a client list that ranges from Dele Alli to Paul Pogba to Kevin De Bruyne, this personal shopper to the stars will take us through some of his favourite threads and how and why he loves expressing himself through fashion, while also giving tips and tricks to help keep viewers up to date with the latest styles.

Executive Producers for the show are Daniel Riley, Danny Fenton, Matt Graff (Zig Zag) and Arun Maljaars (Insight TV).

Arun Maljaars, Insight TV’s Vice President of Content and Channels, said: ‘Led by a young and exciting host, ‘The Garms Dealer’ is a pure blend of fashion, football and influencers – the perfect millennial and Gen Z programming mix. We are delighted to be broadcasting this series along with Channel 4.”

Thomas Pullen, Channel 4 Digital Commissioning Exec said: We’re always on the hunt for brand new faces and fascinating stories to bring to our loyal audiences on social and we can’t wait to take them into Sam’s world of football, fashion and entrepreneurial skills. We’re so excited to see what it really takes to style some of the most talked about sports stars in the world.”

Danny Fenton, CEO of Zig Zag Productions, said: “We have been tracking the phenomenal story of Sam Morgan for a while now and as a young tycoon we expect audiences to be as inspired by him and his work as a concierge service to global football superstars as much as we have been. With an incredible Euros behind us and a new Premier League season ahead, there has never been a better time to share this unique access series.”

Jon Creamer

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