At IBC, ES Broadcast Hire has announced it has bought 100 Sony HDC-4300 4K system cameras, 2 x HDC-4800 Ultra High Frame Rate cameras, and 2 x XVS-8000 4K switchers.
Sony’s technology will be used to deliver contracts for major sporting events.
The investment comes as rental specialists ES Broadcast Hire continues its rapid European expansion, with new offices in Munich and Madrid and a further opening expected in Belgium in late 2017.
ES Broadcast Hire was the first rental company to invest in Sony’s HDC-4300 in January 2016. It now has the largest fleet of HDC-4300s in Europe, totalling over 140 channels in addition to more than 100 Sony HDC-2500 cameras already in its inventory and a number of HDC-P43s.
Edward Saunders, CEO, ES Broadcast Hire, commented “We chose Sony’s HDC-4300 because of its proven 4K and HDR performance. We know that an investment in Sony technology will enable our customers to deliver high-quality content to audiences across the globe.”
David Nortier, UK sales director, Sony Professional Solutions Europe, added: “This major investment shows ES Broadcast Hire’s continued confidence in Sony and our technology. By choosing Sony’s HDC-4300 cameras, ES Broadcast Hire has equipped themselves with an even stronger fleet of 4K and HDR cameras, which will help their customers tell stories to build their brands and audiences.”
Shipment will start immediately.
In other news, ES Broadcast has appointed Jonathan Lyth and Chris Williams to head up its SI division.
Both will be company directors with Lyth becoming Technical Director, and Williams Projects Director.
Williams has project-managed a number of ES Broadcast’s SI projects in the last 18 months in a freelance consultancy capacity, while Lyth previously spent eight years as Systems Manager at WTS Broadcast. Both join the company with immediate effect.
Ben Murphy, Managing Director of ES Broadcast, said of the appointments: “We are delighted to have secured the services of two such highly regarded broadcast systems architects as Chris and Jonathan.
“They bring with them a track record of delivering a wide range of innovative, cutting-edge systems integration projects to markets around the world. They will be huge assets to ES Broadcast as we look to further expand our systems integration capabilities as part of our complete service offering to the broadcast and live production industry.”
Lyth has designed and delivered various systems integration projects including more than 200 OB/SNG vehicles, and a similar number of fixed installations, from studios and post production suites to play-out and MCR/TX facilities.
Williams has worked as a freelance systems designer and engineer, project manager and SI consultant for over 20 years, specialising in control system implementation and design.
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