HiddenLight Productions has created two new senior roles in production and creative, to “support and fuel the continued growth of the company.”

Victoria Bax has been appointed as Director of Production and Operations and Amy Flanagan has been appointed as Co-Creative Director/SVP Unscripted.

Bax joins HiddenLight from Blast! Films where she was Head of Production. At HiddenLight, Bax will be responsible for overseeing HiddenLight’s business affairs,commercial and network negotiations as well as its slate of productions. She will also be responsible for company operations, supporting and developing HiddenLight’s growing team and leading on inclusion and company welfare.

Bax’s experience spans 17 years in production management.  She joined  Blast! Films in 2015 as Unit Manager, later becoming Head of Production.  There, she worked across a slate of over 100 different series in both the US and UK, including BAFTA and Grierson award-winning documentaries, feature films, current affairs, live shows and drama documentaries, with credits including 999: What’s Your Emergency, Jeremy Kyle Show: Death on Daytime, Liverpool Narcos and Gold Rush: Our Race to Olympic Glory. Prior to that, she was Head of Production at Breakthrough Media Network overseeing staffing and productions, most of which were in hostile environments. Her extensive experience includes Production Manager roles at ITV, Uppercut Films, Rain Media, World of Wonder and Plum Pictures.

Johnny Webb, CEO, HiddenLight Productions, says: “Vicki is one of the best Heads of Production in the business.  She has an outstanding track record of managing production teams and being a nurturing and inclusive leader.  That’s why she is so highly-respected in this field and a fantastic addition to our senior team.”

Victoria Bax adds: “I am thrilled to be joining HiddenLight and to be working alongside such an incredible pedigree of talent. It’s a very exciting time for the company and I look forward to the creative and commercial challenges that lie ahead.”

In addition, Amy Flanagan has been appointed as Co-Creative Director/SVP Unscripted.  The newly-created role will work alongside Siobhan Sinnerton, who was appointed as Creative Director/SVP Unscripted last year.  Like Sinnerton, Flanagan will be responsible for growing the company’s slate of premium unscripted content globally.

The appointment reunites Flanagan and Sinnerton, who worked together at Channel 4. As Channel 4’s Deputy Head of Documentaries, then Deputy Head of Factual, Flanagan commissioning a wide range of award-winning factual including BAFTA-winning Murder Detectives, the first series of big returners; BAFTA-nominated Hunted and 24 Hours in Police Custody; and RTS, Grierson and Broadcast award-winning The Romanians are Coming.  She worked with Sinnerton, then Commissioning Editor, News & Current Affairs, on several projects including the BAFTA-winning and Emmy-nominated My Son, the Jihadi and feature-length documentary War Child.  In her subsequent role of Co-Creative Director – Factual at Expectation, her commissions included BAFTA- and Grierson-nominated Superkids – Breaking Away from Care and returning series Travels in Trumpland with Ed Balls.  Flanagan’s other production credits also include BAFTA-winning Feltham Sings; BAFTA-winning Bedlam; the RTS-winning first series of 24 Hours in A&E; and the BAFTA/RTS nominated Grenfell – Before the Fire. Her last role was as Head of BBC Studios Documentary Unit where she led the Unit’s creative team and strategy.

Siobhan Sinnerton, Creative Director & SVP Unscripted, HiddenLight Productions, says: “Amy is a brilliant creative force.  She has a very special ability to nurture and empower film-making talent, something we are passionate about at HiddenLight, and we’re  delighted to have her on board  as we all build the  company together.”

Johnny Webb, CEO, HiddenLight Productions, adds:  “Amy has an incredible track record in award-winning series and we can’t wait to see her first ideas take shape.”

Amy Flanagan says: “I’m so happy to be reunited with Siobhan after our brilliant time together at C4. I’m really looking forward to working with her, Johnny and the fantastic team at HiddenLight on the next phase.”

HiddenLight’s next project to air is the highly acclaimed In Her Hands.  Winner of the 18th Camden International Film Festival’s audience award and HiddenLight’s first project for Netflix, it premieres globally on Netflix and in select theatres on 16 November. Produced in association with Propagate and Moondogs and filmed throughout two years, the documentary examines the story of Zarifa Ghafari, who, at 26, became one of Afghanistan’s first female mayors and the youngest to ever hold the position. In Her Hands follows her fight for survival as her country unravels following Western forces retreating and the Taliban returning to power, forcing Ghafari and women across the country to face their new reality.

Both Bax and Flanagan will report to CEO, Johnny Webb.  Flanagan takes up her HiddenLight role immediately, whilst Bax starts on 5 December.


Jon Creamer

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