GWR Studios moves into animation

The production arm of Guinness World Records (GWR), GWR Studios and Fauna Entertainment are partnering to develop a new animated series, Brody Luckystar.

This marks the first time that GWR have created a fully animated series, taking the world records into a fictional world that aims to “capture the sense of quest, drama and personal challenge that sits behind each record attempt.”

Karen Gilchrist, VP of Television and Digital for Guinness World Records said: “Brody Luckystar is a shining example of how we can draw on the amazing world of Guinness World Records to create entertaining stories that will show audiences the determination and emotion involved in each and every record attempt. We’re thrilled to be partnering with Fauna Entertainment to bring this to life in the animated space for the first time.”

Brody Luckystar will follow the adventures of its titular character Brody and her family as they move to a new town where everyone has a world record – everyone that is, except Brody. Aimed at young tweens, the series will emphasise the importance of enjoying the journey, not just the destination. Brody desperately wants to break a record and in her quest to achieve this goal she learns so much about friendship, family and the importance of staying true to her values.

Emre Aksoy, CBO of Fauna Entertainment said: “From the first day of ideation, Brody has been so special to us. Brody is a compelling hero who loves her friends and family while having big dreams, like most of us, she embodies all the challenges she faces while trying to achieve her ambition of breaking a world record. We hope that Brody will be a positive role model for children worldwide who will be able to identify with Brody and root for her to achieve her dream.

Emmy award-winning screenwriter Eric Shaw (Sponge Bob, Big Nate) is on board to write the pilot scripts and the collaboration will see GWR Studios and Fauna Entertainment work together to develop all of the show assets, along with the scripts, bible and animatics to present to potential commissioners and co-production partners.