Atmosphere, a global leader in streaming TV entertainment for businesses, has made a content agreement with Guinness World Records and GWR Studios to launch a channel on the Atmosphere platform, which has an audience of over 100 million monthly viewers.
The new Guinness World Records TV channel will feature sports and fitness inspired record-breaking content from across the company’s library, including the GWR Studios original series Guinness World Records: Gone Viral.
“This is a pinnacle moment for both GWR Studios and Guinness World Records in general, where we get to launch our first-ever branded television channel,” said Kathryn Hubbard, Head of Content Licensing at Guinness World Records. “It presents an amazing opportunity to curate and showcase the very best of our content in partnership with Atmosphere, an industry innovator that excels in discovering and reaching new audiences the world over.”
The partnership is the second significant content announcement for Atmosphere in 2023. In January, Atmosphere announced a partnership with streaming and community-driven entertainment company TMB (Trusted Media Brands) to bring its diverse library of content, including its brands FailArmy, People Are Awesome, The Pet Collective, and Weather Spy, exclusively to the platform.
“The incredible human achievements celebrated by Guinness World Records have long fascinated people of all ages globally,” says Micah Grimes, Senior Vice President of Content at Atmosphere. “GWR’s content is a perfect fit for Atmosphere. It’s exciting, inspiring, and family friendly. We’re thrilled to be the home of their first-ever channel.”
Atmosphere’s ad-supported streaming service is available in over 50,000 venues worldwide, including restaurants, bars, gyms, health clubs, medical waiting rooms, and more. Optimized for viewing in public spaces, Atmosphere’s engaging content encompasses viral video compilations, news and sports coverage, lifestyle, extreme sports, art, and ambient nature, designed to complement every business environment. Atmosphere’s self-service ad portal also provides streaming customers with the ability to run promotions to its captive customers within the content for free.
Pippa Considine
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