Initial has appointed Fulwell 73’s Director of Development Caroline Roseman to the newly created role of Creative Director, Development.

Reporting to Managing Director Katy Manley, Roseman will oversee the development team, generating and pitching entertainment and reality ideas for the UK and international clients. Working closely with Katy and Head of Production and Operations, Jody Collins, Roseman will also help to devise and execute the creative strategy for the company.

In her most recent role as Director of Development and Executive Producer at Fulwell 73 she oversaw all unscripted development in the UK and US, with recent successes including the BAFTA nominated An Audience with Adele for ITV, Prime Video’s The One That Got Away, which she also Exec Produced, Encanto at the Hollywood Bowl for Disney+, gameshow Visual Suspect for TF1 in France and Sex Unzipped for Netflix.

Prior to Fulwell 73, she was Head of Development for Whizz Kid, where credits include Ex on the Beach for MTV (localised in 15 territories), BBQ Champ for ITV and Lip Sync Battle for C5.

Katy Manley, Managing Director, Initial said; “We are thrilled to welcome Caroline to the Initial family. With her fantastic track record of developing ground-breaking reality, 2023 is going to be a very exciting year for us.”

Caroline Roseman added; “I feel incredibly proud to be joining a company that has been an industry leader in entertainment, formats and live events for over three decades. Initial’s roster of returning brands and its reputation for delivering content of scale and quality is one I’m excited to build upon even further. To join forces with creative and production talent like Natalka, Claire, Katy and Jody – and to be part of the Banijay Group – makes this a dream role and I come to it full of tenacity and ambition for the company.”

Initial’s recent productions include Beauty & The Geek (Discovery+), The Singles’ Table (ITVBe), The Games (ITV), Tenable (ITV) and Soccer Aid for Unicef (ITV). Big Brother for ITV 2 will go into production later in the year.

Run by Managing Director Katy Manley, Initial is overseen by Natalka Znak, CEO (Remarkable Entertainment, Initial and Znak) and Claire O’Donohoe, Chief Creative Officer (Remarkable Entertainment, Initial and Znak)

Jon Creamer

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