Fulwell 73 is to partner with long-time collaborator Sheldon Lazarus to launch UK label Bitachon365.
During Lazarus’ television career, he founded Rize USA, a company he later sold to DCD Media plc in 2012. Following the sale, he established a new non-scripted division for Disney-supported ABC News/Lincoln Square in London. In that role he produced documentaries including The Last Days of Princess Diana (ABC, Disney) and The Last Days of Prince (Channel 4). He went on to collaborate with Fulwell 73 on a range of hit shows including Blowing LA (Paramount+), D.B. Cooper: Where Are You?! (Netflix) and Auschwitz Untold: In Colour (Channel 4 & The History Channel).
The new Bitachon365 label will focus on a range of factual content including true crime, contemporary documentaries and reality TV. It will complement Fulwell 73’s existing track record in unmissable factual and entertainment programming globally with Fulwell’s transatlantic business, production infrastructure, leadership team, and growth resources.
Leo Pearlman, Co-founder & Managing Partner at Fulwell 73 said: “Fulwell 73 was founded on a reputation for noisy, ‘must-see’ TV shows and that’s why we’re thrilled to add a master storyteller to our stable through Sheldon with this new label. Bitachon365’s unique voice will enhance our existing offer for a broad global audience and is the first in a number of labels we intend to launch with creators and storytellers whose visions we are excited to support and amplify.”
Sheldon Lazarus commented on the news: “This partnership marks the beginning of a new chapter at Bitachon365. Fulwell 73’s partnership will help us to expand our programming proposition internationally, building on our existing relationships and offering audiences more unmissable content.”
Image: Blowing LA
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