Martin Frizell, Editor of ITV’s This Morning, has decided to step down from his role, after ten years.
Frizell joined ITV in 2014 as Editor of Loose Women before taking up his decade long tenure as Editor of This Morning, which he will leave in Spring 2025.
This Morning, now in its 37th year, is one of the UK’s longest running programmes and he is the show’s longest serving editor.
The format has reached 20 million viewers so far this year. It has been one of the most watched shows on ITVX in 2024 and has recently celebrated the milestone of over one billion views across its social platforms.
Martin Frizell said: “Next year I’m expecting my family priorities to change so I need to free up time for them. I love my team at ITV and will miss them and the thrill of live telly but it’s an always on, 24 hours a day, seven days a week commitment and I won’t be able to do both.”
He added: “It’s been a privilege to lead truly great presenters and producers, between us we’ve turned out more than six thousand hours of live topical telly, that’s around 20,000 items and whilst the gongs are always nice. I’m most proud of the change we made to so many lives, even saving a fair few with our campaigns on anti suicide, menopause, testicular cancer and ‘how – to’ items. This juggernaut is the toughest test for any broadcast journalist.”
Kevin Lygo, Managing Director, Media and Entertainment said: “This Morning is an iconic show in ITV’s schedule, and heading the team for a decade, producing more than ten hours of original, topical, live television every week is an amazing achievement.
“As a programme and a brand, Martin has made sure the show continues to be a household name, an award-winning staple of the schedule with a growing successful presence in digital and social. On behalf of the ITV Network, we thank Martin and wish him the very best for his future ventures.”
Emma Gormley, Managing Director, ITV Studios Daytime, added: “Martin has brought so much success to This Morning over the last decade which has seen an evolving landscape of changing and diversifying viewing habits. Under Martin, This Morning is now one of the nation’s most engaged formats, on both ITV and social platforms, hitting an amazing 1 billion views across this year alone; an incredible legacy.
“I am proud of the brilliance and energy that he has brought to his role as custodian of this iconic brand. Martin’s decade-long contribution to the longevity and good health of our flagship show has been remarkable, and he leaves it in a place where it can continue to thrive into the next decade and beyond.”
Martin’s successor will be announced in due course.
Pippa Considine
Share this story
