Whether drama, documentary or entertainment, finding the right music to support the story has always been an essential part of filmmaking. But ask most editors, directors and producers about searching for the right production music for the narrative and they will roll their eyes and tell you about wasted hours listening to hundreds of tracks in five second bursts.
To help answer this challenge, FreshTracks has just released a new feature called Video Search. Using assistive AI, the Video Search feature enables users to upload a clip and instantly receive a curated selection of music tracks that fit the scene — all without entering a single keyword into the search bar. Video Search removes the guesswork and significantly reduces the time spent auditioning tracks.
FreshTracks developed the feature in response to increasing demand from its user base for faster, more intuitive ways to explore a constantly growing music catalogue. The company’s in-house music experts collaborated closely with the product development team to ensure that the results are extremely accurate and relevant.
Key benefits of FreshTracks Video Search include:
- Scene-by-scene match: find music for each scene in your video with the segment tool
- Faster creative flow: skip the keywords — drop in your video and get instant matches
- Quick match test: see if music syncs well with your video with in-built video player
- Privacy and IP protection: the feature only processes short clips (never full uploads), which are immediately deleted after use.
While FreshTracks continues to lead in AI innovation within the production music space, the company believes in the power of human-made music and is committed to building AI-assistive — not generative — tools that support creativity without replacing human artistry.
Video Search is the latest addition to FreshTracks’ suite of advanced AI-powered music search tools — joining Smart Search, which uses natural language to find music, and Similarity Search, which finds tracks based on audio references — giving creatives multiple intuitive ways to find the perfect music, fast.
The feature is available now to all registered users on the FreshTracks platform.
About FreshTracks
FreshTracks is the world’s most powerful production music platform, designed to help TV and film creatives find the perfect track effortlessly. Operating in 11 markets, FreshTracks empowers broadcasters, TV editors, producers, and creatives with the industry’s leading AI music search. Trusted by major European broadcasters, streaming platforms, and production companies, FreshTrack’s clients include BBC, ITV, UKTV, Global, Channel 4 and more.
Jon Creamer
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