Everyone TV has announced that new streaming service Freely, backed by BBC, ITV, Channel 4 and Channel 5, will launch in Q2 2024.
Freely will allow viewers to watch live TV from the main PSB broadcasters over broadband on a Smart TV app.
The unveiled UI includes new features “which bring the free TV experience into the streaming age.” Viewers will be able to switch seamlessly between live and on demand TV from the leading UK broadcasters, and pause, restart and access more episodes.
Key Freely features include MiniGuide – a pop-up interface that appears each time users switch channels, creating a browsing experience and enabling viewers to discover related live or on demand content. Audiences can also use features such as restart, pause and access to more episodes from live TV. Viewers will be able to press the Freely button on their remote to explore recommended live and on demand programming from Britain’s leading broadcasters and free-to-air channels, all in one place.
The 7-day guide provides relevant information and is easily recognisable thanks to its consistency across all Freely TVs and one-touch access via the ‘Guide’ button on the remote. Audiences can also discover more episodes and on demand content linked to the live TV shows they are watching via the TV Guide.
Vestel is now an additional smart TV partner to offer Freely, in a 5-year long term deal. Vestel will have Freely built into its new set of smart TVs.
Everyone TV is also working with UKTV to bring the broadcaster’s free channels to Freely, via broadband.
Sarah Milton and Carl Pfeiffer, Joint Chief Product Officers, Everyone TV said: “It’s clear the way people are watching TV is changing, with more audiences switching over to a broadband only connection. We’ve built Freely around the needs of British audiences, bringing them the freedom to choose how they want to watch, with all their favourite shows from the UK’s leading broadcasters all in one place for free. We’re really proud of what we’re launching with Freely and are excited about bringing major enhancements like the MiniGuide to viewers as Freely launches in Q2 this year.”
Atinc Ogut, Vice President of TV Product Management, Vestel said: “We are thrilled to announce our further partnership and commitment to the latest innovation in television technology, by offering customers TVs that are compatible with Freely. Freely offers a seamless and intuitive user interface that aligns perfectly with our mission to elevate the way people experience television. The collaboration not only enhances the functionality of our TVs but also empowers users to freely stream their favourite shows, live and on demand, all from a single, unified platform. As one of the TV manufactures now compatible with Freely, we’re proud to be setting the standard for the future of television.”
Jon Creamer
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