Freefolk has promoted Laura Ricketts to the role of EP.

Rickettshas been part of the Freefolk team for 7 years and, in this new role, will continue to work alongside Head of Production Cheryl Payne, building on the company’s long standing reputation in the world of VFX for advertising, music video and short form projects.

She has produced VFX for brands such as Virgin Media, Sky, Lego, Specsavers and ITV, alongside directors including Chris Balmond, Henry Mason, Bethan Seller and Biceps.

Laura Ricketts said, “Being an EP – it’s all about seeing the bigger picture, connecting creative vision with the practical steps needed to get there and nurturing lasting relationships with clients and our team. 

“I will build on Freefolk’s outstanding 23 year reputation, continue to foster a creative and supportive environment, and bring in new, exciting projects so we can continue to build on our slate of cutting edge and high-end VFX work.

Freefolk Head of Production Cheryl Payne said: “Laura really is a brilliant producer and is now an equally brilliant EP. Her enthusiasm to win not just any work, but the right work for Freefolk is constantly inspiring.  She knows our talent  inside out and is an integral part of the success of our commercials team.  I’m looking forward to showcasing what Freefolk has to offer alongside Laura, her boundless energy and understanding of all things Freefolk. “

Jon Creamer

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