Post house Freefolk (formerly Finish) opens its first office in New York this month.
Colourist Paul Harrison will be relocating to the States. Jason Watts (Global Creative Director/Co-Founder) will work between the US and UK offices, bringing team members with him across the Atlantic as needed.
Heading up the New York office is Executive Producer Celia Williams, whose experience includes being Head of Production at DDB New York and Arnold New York, along with stints at other agencies including DDB Chicago, The Martin Agency, mcgarrybowen, Ogilvy & Mather, Strawberryfrog and Hudson Rouge.
“I loved the role of Head of Production because I’m one of the few people who truly loves managing and mentoring people, but I also love learning,” said Williams. “Moving between roles and disciplines within this industry has provided me with constant sources of new knowledge and capabilities.”
Freefolk recently completed colour grading and vfx for David Beckham’s latest Haig Club campaign and over 400 hundred shots for NBC’s new show Emerald City and is ranked in the top 10 post houses in Televisual’s Commercials 30 survey. Other new work includes projects for adidas Y-3, Fiverr and colour grading for Bud Light’s Super Bowl LI spot via Wieden+Kennedy NY.
Jason Watts comments: “Freefolk has carved out its own unique place amongst the large, more corporate vfx houses in London. At Freefolk, the creative work is carried out by the people that own the company. Our hearts are in it; we are passionate about what we do. Bringing Freefolk to New York is an incredibly exciting adventure. The city is full of energy and enthusiasm, which perfectly matches our ethos.”
The New York studio will mirror its counterpart in London, offering high-end services spanning colour grading (using Baselight), 2D & 3D visual effects, shoot supervision, and animation.