Production music outfit, Extreme Music, has teamed with Avid to launch a production music panel that integrates Extreme’s catalogue directly into Avid Media Composer.
Extreme, part of Sony Music Publishing, has worked with artists including Hans Zimmer, Snoop Dogg, Quincy Jones, Deadmau5, Atticus Ross and Sir George Martin to “elevate production music to the level of commercial projects.”
“Extreme Music has always taken an unconventional approach in bringing opportunities to creators,” said Russell Emanuel, Co-Founder, President & CEO of Extreme Music. “Alongside Avid, we are putting the strength of our entire catalog more easily into the hands of the editor community, propelling storytellers everywhere to sonically craft with the speed, flexibility and expertise they need to bring their visions to life.”
The panel gives access to Extreme Music’s library and has intuitive search and match that allows editors to browse and filter by theme, mood or keyword, supported by AI-assisted search. It also allows users to collaborate through Avid by sharing playlists and previewing tracks.
“By embedding Extreme’s unparalleled catalogue into our trustworthy platform, we are united in the mission to inspire the next generation of creators in the industry and beyond,” said Guillaume Aubuchon, Sr. Director, Product Management at Avid. “Our users represent the cultural landscape of music and alongside Extreme’s A-List roster of talent, we are doubling down on our commitment to provide emerging and established creators with a highly curated goldmine of world-class tracks.”
Jon Platt, Chairman & CEO of Sony Music Publishing said, “We are committed to providing songwriters and composers with the best tools to support their creativity. By combining Extreme Music’s rich catalog with Avid’s premier technology we are delivering a powerful new resource, and we look forward to the opportunities that it will bring to creators.”
Staff Reporter
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